“You just keep fishing with it, Andy. I guarantee you’ll catch a quality fish.”

Those words of veteran ESPN angling broadcaster George Poveromo, who also hosts the annual Salt Water Sportsman National Seminar Series, had become permanently etched in my mind for almost three years.

But despite logging literally hundreds of trolling miles on the purple Yo-Zuri bonita lure, the plug had not yielded a single fish — or even a hit.

George Poveromo, all smiles after landing this large dolphin, will head up the Jan. 23 Salt Water Sportsman National Seminar Series in Islamorada. The touted Yo-Zuri lure was not utilized to catch this fish.

My frustration started after Poveromo published one of the best how-to dolphin fishing stories I had ever read in “Salt Water Sportsman” magazine. In the article, he touted the Yo-Zuri as a must-have lure.

After reading his prose, I wandered in to Captain Harry’s Fishing Supply in Miami and searched out the can’t-miss plug. Poveromo’s wonderful praise made me quickly forget about the $40 price tag.

Time after time, I trolled the Yo-Zuri behind my boat and, despite catching fish on other lures and natural baits, the Yo-Zuri failed to yield a strike.

I called Poveromo and expressed my disappointment.

“Just keep fishing with it,” he said. “The strikes will be few and far between, but it will be a quality fish that will bite that lure. I guarantee it.”

One day I was out fishing with “Sun-Sentinel” outdoors writer Steve Waters off the Upper Keys. I dragged the Yo-Zuri then, as well. After several hours, I replaced it with a blue and white Islander and almost immediately a nice dolphin gobbled up the presentation.

As I was cranking in the fish, Waters queried me about the lure. I explained that I had purchased it based on Poveromo’s glowing report.

Waters laughed and said, “Andy, don’t you know that Yo-Zuri sponsors George?”

The next day I called Poveromo. He assured me that, despite the sponsorship, the Yo-Zuri would produce.

Andy Newman displays his "quality fish" and the Yo-Zuri lure that made the catch possible. (Photo by Roy Hughes)

“Just keep fishing with it,” he said. “The strikes will be few and far between, but that lure will catch a quality fish. I guarantee it.”

Well, I kept fishing with that lure and finally about a year later I had success.

I was out with some friends chasing schoolie dolphin (mahi-mah) about 30 miles off Ocean Reef. We came upon a floating palette. There were no dolphin, but we did see about seven tripletail. We managed to nab four of those fish, including a biggie weighing almost 8 pounds.

Before we left, I decided we should try a deep-running bait in the event a wahoo was in the vicinity. Of course, I thought about the Yo-Zuri — the pride of Poveromo — and rigged it to a 50-pound Penn International.

We went ahead and moved several hundred yards away from the palette, circled around and came back dragging the Yo-Zuri behind the boat.

Three minutes later, the rod bent hard and the drag signaled a fish. I couldn’t believe it. In less then 10 minutes we gaffed a small wahoo, about 15 pounds.

George Poverormo (right), senior editor of "Salt Water Sportsman" magazine, presents Andy Newman with a wahoo mount at the Salt Water Sportsman Seminar Series in Islamorada.

I told Poveromo of the achievement and several months later, at the inaugural National Seminar Series seminar in Islamorada, he was kind enough to present me with a King Sailfish Mounts’ wahoo reproduction in front of the entire audience.

“Well, it’s about time,” he told me and an audience of about 400 anglers. “You see, I told you that you would catch a quality fish with that lure.”

I responded to George that, while the wahoo was a welcome surprise, at 15 pounds it certainly was not going to get me in the record books.

“You just keep fishing with that,“ Poveromo said. “I guarantee you …”

“I know,” I interrupted. “I’m going to catch a quality fish.”

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Blogger’s Note 1: Poveromo is scheduled to stage another Keys-based seminar Saturday, Jan. 23, at the Coral Shores High School Performing Arts Theater, mile marker 89.9 in Islamorada. A number of Keys captains and guides will share the stage providing Keys angling tips. A ticket to the Seminar Series costs $55 per person and includes a year-long subscription or extension to “Salt Water Sportsman” magazine, as well as other incentives. To order tickets online — and for more information — visit www.nationalseminarseries.com.

Andy Newman has scored many blackfin tuna catches off Islamorada with this Rapala lure.

Blogger’s Note 2: Poveromo is no longer sponsored by Yo-Zuri, but recently announced an affiliation with Rapala. I have had personal experience with a red-and-white Rapala CDMAG14 lure and can verify its effectiveness when trolled quickly for blackfin tuna off the Florida Keys. It’s sensational … and I guarantee it!